It is a FACT those Seminars and Training workshops has now
become an income generating activity for most Nigerians.
In fact some Nigerians
even use this as their major source of income. People are willing to pay for
quality information, provided such information has the potential to educate
them adequately on new and emerging business opportunities. If you are thinking of organizing a seminar
or a training workshop sooner or later, this article might be very beneficial
to you.
To achieve great success in seminar organization, you must
ensure you have good mastery of whatever topic you intend to teach or
demonstrate.
There are a couple of things you need to seriously consider
when planning a seminar. One of such is your target audience. Your audience
determines the type of information you will sell. You can decide to target
secondary school students, secondary school leavers, university undergraduates,
youth corps members or even working
class citizens. Whichever category of audience you target, you must ensure that
what you intend to teach is very relevant to them.
For example if your target audience are youth corps members,
you might want to educate them on topics like:
èHow to start recharge card printing business;
èHow to start and run a profitable
fish farm venture;
èSchool chalk production, Soap and
Candle making etc.
Youth Corps members will be willing to pay for and attend a
seminar that promises to educate them on the aforementioned topics, this is
simply because it meets their needs at that point in time.
MATERIALS NEEDED FOR
ORGANIZING A SUCCESSFUL SEMINAR
The Materials needed for organizing a successful seminar
include:
A good and conducive venue that is easy to locate. This is
very crucial to the success of your seminar. Places you can use as your seminar
venue include primary and secondary school classrooms, event centers, hotels
and even churches.
èYou will also need a projector if you
really want to carry your audience along. If you don't have a projector, you
might consider renting one. There are people who specialize in renting
projector and projector screens to seminar organizers you might want to check
them out.
èYou will also need a public address
system i.e a speaker and microphone, though it all depends on the size of your
audience.
èA generating set will also be needed
to power all the gadgets to be used.
HOW TO MAKE MONEY FROM YOUR SEMINAR
The best way to make money
from organizing a Seminar is by charging a seminar fee.
You can decide to charge a seminar fee of say N2000. This fee
covers all the expenses made and all the cost incurred in organizing the
seminar. Assuming you have 100 attendees and each of them were to pay a seminar
fee of N2000, that's a whooping N200, 000 straight to your bank account.
Another way to make money
is by selling your Seminar or training materials to your audience.
You can decide to package all the information to be taught in
a CD or in a printed format and sell to all attendees. If the information is
very helpful, they will be willing to buy.
You can also decide to use the opportunity to sell your other
products and services to the audience and make
good money.
Don’t forget to collect the email addresses and phone numbers
of all the attendees, this is to enable you keep in touch with them in case you
plan another seminar.
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Enjoy!
Taiwo
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