Today I want to talk about a deadly business mistake that I see many people making, especially bloggers and online entrepreneurs.The Internet is certainly erupting with opportunities. All it takes is an idea and passion to build a website around it, and in a matter of months you could have a real business on your hands.
Curiously, the abundance of opportunities is also what leads many bloggers and entrepreneurs to fail. How come? Because they end up trying to pursue too many of them at the same time.
I have seen it over and over again (and even stepped there myself).The guy creates a site or blog, and after a while the traffic and revenues become decent. He figures that if he creates 5 more similar websites, his traffic and revenues will multiply proportionally.
Wrong.
By creating 5 similar websites he will be diluting the amount of attention and care that each site receives. More often than not he will end up with 5 mediocre websites, each earning some revenues, but with no potential to become a business.
If you want to create a real business out of your blog or website you will need to focus ALL your energies and attention on it. Lack of focus is one of the deadliest mistakes that a blogger or entrepreneur can make.
At this point you might be wondering: "But I have seen bloggers with several successful blogs, and entrepreneurs with several successful companies, how do you explain that?"
It is simple, they all started with a single blog or company, and focused 100% of their energies on that, until it reached a point where it could walk alone. For a blog, this would be a point where you have a large and loyal audience, so that you can keep it going by writing content only (which shouldn't take more than 2 hours
per day, and could even be outsourced). For a company, this would be a point where the owner can have managers or employees taking care of the operational work, while he steps back and only worries about
key strategical decisions.
Once you reach that point you could start a second project without the risk of losing your focus.
The problem is that most people start second and third projects way before their first one is complete.
If you are in this situation, do something to fix it. Analyze all your websites and find the one that has the highest potential of becoming a real business. Then get rid of the others (either by selling them or by putting them on hold), and focus all your energies on the chosen website.
It is a tough strategical decision, but in the long term it will pay off.
The takeaway message: focus is vital.
Talk to you soon,
If you have anything to say or ask, kindly make use of the comment form below.
You love this blog and don't want to be missing whatever I post here and be getting them right in your inbox, even when you are not online, Subscribe to TaiwoPublishing by Email
Cheers!
Taiwo Ibiyemi
www.ebookmarketingpro.com
www.facebook.com/ibiyemi.taiwo
www.twitter.com/taiwoibiyemi
Curiously, the abundance of opportunities is also what leads many bloggers and entrepreneurs to fail. How come? Because they end up trying to pursue too many of them at the same time.
I have seen it over and over again (and even stepped there myself).The guy creates a site or blog, and after a while the traffic and revenues become decent. He figures that if he creates 5 more similar websites, his traffic and revenues will multiply proportionally.
Wrong.
By creating 5 similar websites he will be diluting the amount of attention and care that each site receives. More often than not he will end up with 5 mediocre websites, each earning some revenues, but with no potential to become a business.
If you want to create a real business out of your blog or website you will need to focus ALL your energies and attention on it. Lack of focus is one of the deadliest mistakes that a blogger or entrepreneur can make.
At this point you might be wondering: "But I have seen bloggers with several successful blogs, and entrepreneurs with several successful companies, how do you explain that?"
It is simple, they all started with a single blog or company, and focused 100% of their energies on that, until it reached a point where it could walk alone. For a blog, this would be a point where you have a large and loyal audience, so that you can keep it going by writing content only (which shouldn't take more than 2 hours
per day, and could even be outsourced). For a company, this would be a point where the owner can have managers or employees taking care of the operational work, while he steps back and only worries about
key strategical decisions.
Once you reach that point you could start a second project without the risk of losing your focus.
The problem is that most people start second and third projects way before their first one is complete.
If you are in this situation, do something to fix it. Analyze all your websites and find the one that has the highest potential of becoming a real business. Then get rid of the others (either by selling them or by putting them on hold), and focus all your energies on the chosen website.
It is a tough strategical decision, but in the long term it will pay off.
The takeaway message: focus is vital.
Talk to you soon,
If you have anything to say or ask, kindly make use of the comment form below.
You love this blog and don't want to be missing whatever I post here and be getting them right in your inbox, even when you are not online, Subscribe to TaiwoPublishing by Email
Cheers!
Taiwo Ibiyemi
www.ebookmarketingpro.com
www.facebook.com/ibiyemi.taiwo
www.twitter.com/taiwoibiyemi
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